How to effectively communicate. How to communicate effectively.
No matter the way it is written, the rewards of effective communication have no limit. I am no stranger to working in a professional environment where, Communication Is Key, in every aspect. No detail is ever too small and should never be overlooked.
I have worked in only a few different fields in my career which all tie back to customer service related fields. I speak to people daily, some happy with their experiences and others who are not happy at all. Though my employer has changed and so have my job requirements, the requirement of Communication remains the same.
There are multiple forms in which communication can be carried out; meeting one on one with a person and a phone call, for example. Keeping up with today’s technology would include sending emails or text messages and other forms of web services.
Any company will see that a continuous stream of communication is the most effective to way to catch a customer, keep a customer and see to it that their company is referred by that customer. The same theory applies to an individual sales associate. Take for example a furniture salesperson, they are working with a potential customer and are trying to sell a furniture care protection plan. Most customer’s would deny it but it is that salesperson’s responsibility to sell them on the positive aspects of that plan. Some would lie about those positive things, or simply not mention the negatives. This is where the salesperson’s ethics and morals come into play. Do you tell the truth and risk not getting the sale or lie to make money? Making the right choice could determine if that salesperson has a potential repeat customer or if that will come back to bite them later on.
There is also a such thing as non-verbal communication. Have you ever heard the term, “body language”? True story, there is a certain vibe that people pick up on from one another. If a person feels like they aren’t getting a point across, are being lied to, or feel a genuine emotion then that plays into their decision making process. I for one, wouldn’t purchase from someone I thought was not being honest.
The moral is to keep up with communicating plans, processes, ideas, thoughts and so forth. In the business world, all these things mean time and money which is something everyone wants but only those who for it get it.